How we help you scale


We know you’re busy

You’re managing projects, keeping up with clients, and wearing multiple hats to run your business. You may want to work on bigger projects and target markets, but you don’t feel like you have the resources to do it on your own. We’re your partners in branding and marketing. We help you scale your client roster with ideal leads by optimizing your marketing copy using messaging that converts.

How it works

1. Brand DNA AUdit

We get to know your unique voice, mission, and values so that your copy feels and sounds like your brand.

2. Listening Experiments

We do deep research on your customers to find out what they’re really saying (so we can mirror their internal dialogue in your brand messaging).

3. Messaging

We create customer-focused copy that positions you as the best choice for your clients and makes you stand out in a crowded market. Your marketing copy become your 24/7 salesperson that nurtures and converts leads around the clock.

We call our process the honeyFUNNEL framework

It’s our signature strategy that’s proven successful in our own business, as well as other multi-6 & 7-figure businesses. The honeyFUNNEL framework is for small businesses in thought leadership, B2B, or service-based business models.

Ideal For…

  • Coaches
  • Authors and speakers
  • Service providers
  • Digital products, courses, memberships
  • High-ticket offers
  • SaaS Companies
  • Consultants
  • Agencies

We focus on high-impact strategies that yield greater results with less effort, So you can use your time & resources in other aspects of your business.

Jo is an expert craftsman of copywriting. She understands the mechanics of it but is also an artist with words. Whether it’s a 30-email launch sequence, a catchy headline, or a technical tutorial, she excels at them all. I’ve never met anyone so open to feedback as Jo. She truly loves learning and lights up when she has one of those “aha” moments. In a brainstorm session, she never runs out of ideas. I don’t think I’ve ever seen her draw a blank. If you need a copywriter who knows this craft inside and out and is a pleasure to collaborate with, Jo is your girl.
Katie Day
CMO, The Virtual Savvy

Before working with Jo, I struggled to find my voice and tell my story in a way that resonates with my students. After Jo rewrote our copy, there was definitely more verbal response from students and visitors on the website message. I could tell students really connected with it. Jo was detailed in learning all she could to craft the perfect message and write it in a way that relates to my website visitors. I’ve been trying to bring my story to life for years now, and this is the first time anyone has been able to follow through with executing my vision. It finally feels like potential students can see who I really am through the copy.
Thomas Yelloweyes
Founder, Night Train Pickleball

Discover Our Services Suite

We create custom-built packages based on your needs. To see samples of our work, please inquire about our agency brochure.

On-brand copy for your website, sales page, email sequence, or other assets that increase conversions. We’ll identify broken messaging and map out a strategy based on voice of customer research.

We offer a 60-minute intensive to help you get clarity and direction on your sales funnel or brand messaging. We’ll gather all the information needed beforehand so we don’t waste any time on the call.

This is a full package suite for businesses that want to lay the foundation for their brand message. Options include:

  • Customer Interviews & Transcriptions
  • Team Interviews & Transcriptions
  • Competitor Analysis 
  • Research Summary
  • Unique Selling Proposition
  • Core Values
  • Mission Statement 
  • Brand Story
  • Headlines
  • Brand Voice Style Guide 
  • Audience Personas
  • Elevator Pitch

Lead magnet strategy (research, planning, and consulting), landing page copy, an email automation sequence, and a done-for-you podcast campaign.

We can help you plan powerful nurture campaigns to build trust and authority with your audience. Services include weekly email copy, list management, metric tracking, and more.

Apply for a free consultation